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Global 5G Immersion Experience Exhibition will deliver an interactive and comprehensive immersion experience that is exciting and fun. Visitors can expect to go on this ultimate interactive tour of 5G technologies with the event.

Wednesday, 26 June Thursday, 27 June 2019 Friday, 28 June 2019
09:00 - 17:00
Global 5G Immersion Experience Exhibition
09:00 - 16:00
Global 5G Ultra HD Industry Summit & the Fourth Global Virtual Reality Conference
10:00 - 11:00
Press conference on the strategic partnership with the Short Track Speed Skating, Figure Skating and Synchronized Skating competitions for the ISU Shanghai stop
10:00 - 11:00
What will the era of 5G bring us? Book launch of “The 5G Era”
13:00 - 16:30
Migu Media Event 2019

Visionary Industry Conversations

<h3>Global 5G Ultra HD Industry Summit & the Fourth Global Virtual Reality Conference</h3>

Global 5G Ultra HD Industry Summit & the Fourth Global Virtual Reality Conference

Date: Wednesday, 26 June
Time: 09:00 – 16:00
Theme: Boundary • Crossover • Unbounded World – Transforming ideas into experiences
An upheaval of thoughts — CMCC MIGU has teamed up with the most influential scientists and entrepreneurs in the global Ultra HD industry, as well as the leaders of the government, to paint a clearer picture about the future of the 5G Ultra HD industry.

<h3>Press conference on the strategic partnership with the Short Track Speed Skating, Figure Skating and Synchronized Skating competitions for the ISU Shanghai stop</h3>

Press conference on the strategic partnership with the Short Track Speed Skating, Figure Skating and Synchronized Skating competitions for the ISU Shanghai stop

Date: Thursday, 27 June
Time: 10:00 – 11:00
Migu Sports signed a strategic cooperation agreement with the Shanghai Skating Association, starting a new chapter of Migu Sports in the winter sports field.

<h3>Migu Media Event 2019</h3>

Migu Media Event 2019

Date: Thursday, 27 June
Time: 13:00 – 16:30
Theme: Leading the pack, staying and moving ahead
This event will fully demonstrate China Mobile’s first-mover advantage in the field of 5G communications. Migu, adhering to its responsibility and mission as a national team player in the field of new media, alongside its vision of building an innovative culture and a fully immersive experience in the tech ecosystem, has made use of technology to expand the scene and to build up a sports-and-entertainment audiovisual offering driven by 5G and 4K technologies. These technologies are comprised of a multitude of content, activities, and services. Migu will share more details on the work it has done to create a new marketing platform for sports and entertainment, paving the way for next-generation immersive experiences (NGIE) for users.

<h3>What will the era of 5G bring us? Book launch of “The 5G Era”</h3>

What will the era of 5G bring us? Book launch of “The 5G Era”

Date: Friday, 28 June
Time: 10:00 – 11:00
The book launch will be held around the 5G topic, making an introduction to the 5G era. Learn more about 5G, see the new trends in technology, and discover future opportunities.

The Ultimate Immersive and Interactive Experience

<h2>An immersive experience</h2><h3>Intelligence connectivity across the globe in the future of 5G</h3>

An immersive experience

Intelligence connectivity across the globe in the future of 5G

Keywords: 5G, Ultra HD, Immersive experience
Immerse yourself in the CMCC MIGU Innovation Planet, and go on an interactive interstellar journey that is full of surprises, which embodies both the imagination and technology alike! Experience China Mobile’s 5G+ ecology in a fully immersive and interactive experience.

<h2>An interactive experience</h2><h3>Migu 8K Theater</h3>

An interactive experience

Migu 8K Theater

This theater will provide audiences with the ultimate audiovisual experience that is fully immersive. This year, the film “The Dream of Dance”, created by CMCC MIGU, will be launched at the theater. Attendees will be able to view the full potential of the brand-new Ultra HD 8K audiovisual experience through the beauty and tension presented in traditional Chinese dance and calligraphy. The film tells the story of the Tang Dynasty calligrapher Zhang Xu, who created his signature style of calligraphy in the “grass script” after being moved by a sword dance by Gongsun Da Niang (the first daughter in Gongsun family). And they then subsequently developed a romantic relationship.

<h3>The 5G Ultra HD Arena</h3>

The 5G Ultra HD Arena

This is a 5G Ultra HD competition arena created by CMCC MIGU. Here, enthusiastic basketball fans can enjoy a fully immersive experience through the Basketball Camp Programme.

A unique holographic training system is created by three zones: a dynamic information screen, a ground LED pressure interactive screen, and 4K/8K Ultra HD live screens.

Utilising AR/VR to visit the exhibition will give you a more holistic view of the game, from more viewing angles so that it creates a more immersive experience for the user.

5G Ultra HD technology will provide you with a more realistic experience with better live streaming quality.
Attendees can show off their basketball skills with the Basketball Camp interactive setup, also try the future multi-angle Ultra HD game viewing experience, and enter the VR sports arena at the same time.

<h3>The Moving Museum</h3>

The Moving Museum

In the 5G era, Migu changed the way to present cultural relics!

CMCC MIGU deeply integrates the inheritance, innovation and development of cutting-edge technology and Chinese traditional culture, further opening up communication channels between museums and the public, revitalizing cultural resources and enhancing the museum service efficiency. This will effectively boost the development of “Internet+ Chinese Civilization” action plan, allowing the public to feel, perceive and enjoy the outstanding achievements of Chinese traditional culture anytime and anywhere, and opening up the next generation of immersive experience for users.

<h3>AR/VR Expo</h3>

AR/VR Expo

Bringing together the most cutting-edge VR/AR equipment and content vendors, AR/VR Expo will unlock interactive content with audio and video capabilities, allowing the public to enjoy the most impactful visual sensory experience brought by AR/VR, expanding VR/AR display customer base, and promoting commercialization of VR/AR cloud, end-point devices, and content display products.

<h3>Migu 5G Panda Park</h3>

Migu 5G Panda Park

To commemorate the “150th Anniversary of the Scientific Discovery of Giant Panda”, the design of “Global 5G Immersion Experience Exhibition” in Hall E6 will be based on Panda Intellectual Property, and integrate with Migu’s product display, business experience and Migu Café’s catering service. You will see panda dolls, panda derivatives, and ultra HD live stream of Sichuan Giant Panda habitat. At the same time, the coffee exhibition area will align with the event theme, displaying Migu’s 5G+AI core products and capabilities. We aim to use technology to showcase more experience scenes and create a new sports and entertainment environment, bringing the audience a full scenario immersive experience with the pandas.

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