A fitness-for-all event organised by the Migu Co. Ltd., under the advisory of the General Administration of Sport of China, and in partnership with Mobile World Congress Shanghai 2018.
It held from 27-29 June 2018 in Hall W4 of the Shanghai New International Expo Centre.
Migu Health and Fitness Festival is a fitness-for-all event targeting the entire sports industry and all sports enthusiasts by using customised strategies, with professionalism, fun and trendiness as its focus. The following variety of exciting activities is an attempt to straddle the boundaries of sports, technology and trends, fully presenting the novel concept of national fitness.
|Charity Walk Challenge||China Skateboarding League-Shanghai||Sports Expo, AR/VR Expo, Global VR E-Sports Network Display||Football Fitness Fun||2018 China Health & Fitness Summit||Shape up China Launch Event||Migu Run Plan N Launch Event|
|The Third Global Virtual • Reality Conference|
|Migu Music Carnival||Migu Game Carnival|
The Charity Walk Challenge is a series of fun events that places equal emphasis on brawn and brains, and involves striding, checking-in and stage clear. A wide range of sports items will be set up at each CP point: there will be traditional games like bowling mania, nine-grid football and mini golf, as well as new games such as slimming sticky notes and Plank Q&A that test both the body and mind! At the same time, for every 1 km that you complete, the China Mobile Charity Foundation will donate the corresponding amount to help children living in poverty finish their learning dream. Check in and make every step count as you hunt for treasures and participate in charity activities while exploring the exhibition. The entire offline schedule will take place throughout the three days of the Migu Health and Fitness Festival and concurrently, the online Charity Walk Challenge will fully open in June.
With the aim of creating the world’s top-level skateboard IP tournament and expediting of professionalization of skateboarding, the Chinese Skateboarding League 2018 in Shanghai will be hosting a showcase during the Migu Health and Fitness Festival. This will also be the first ever official domestic skateboarding league, representing the highest level of domestic skateboarding events. Street skateboarding events will feature both male and female international skateboarders, showing off their fancy skills! The concurrent showcase will also ignite the enthusiasm of extreme sports lovers with the coolest moves, the hardest skills and the most mind-blowing performances. Come to experience the excitement of this popular new trend.
27 June, Afternoon
2018 China Health & Fitness Summit will take place in the afternoon of 27 June. As promoting national fitness is one of the country’s strategies, Migu will join hands with the General Administration of Sport of China and invite sports organisations’ representatives, CEOs of renowned enterprises, research institutions’ leaders, universities’ professors and scholars, sports celebrities and more to discuss popular topics such as national fitness and sports innovation, focusing on new developments and trends within China’s fitness industry. With so many stars and collision of great minds, the sparks from the summit may steer the national fitness industry to a new direction. Migu has established the ambition of making this summit as China’s most influential and professional national fitness forum.
What happens when the most advanced technology and the latest sports trend collide? On 28 June, The Third Global Virtual • Reality Conference will explore future application scenarios of 5G communications, artificial intelligence (AI), robots, Internet of Things (IoT) and virtual reality technologies.
29 June, Morning
Aside from science and technology, what other elements of a trend can blend perfectly with sports? It’s music of course! How can there be no music while one is working out? A sports-themed music show will also be staged on 29 June morning! Flashing lights, sizzling music, the moving crowd, and popular musicians will bring you this summer’s hottest, LIVE sports music event! Come experience the fun and enjoy the music during the Migu Health and Fitness Festival!
29 June, Afternoon
Coinciding with the fierce battles of the World Cup, how could the Migu Health and Fitness Festival lack a football-themed element? The Migu Gaming Carnival will open on 29 June afternoon! Migu games will showcase an assortment of football-themed games, spanning decades of innovation, allowing you to experience different gaming styles and trends.
The Sports Expo and AR/VR Expo will also run throughout the three-day event of Migu Health and Fitness Festival. Pan-sports well-known companies and AR/VR companies will bring the latest industry advances, displaying the links between sports and technology. At the same time, there will be the world’s first 5G-based 360 real-time streaming VR E-Sports competition featuring cutting-edge technology! And VR large space positioning multiplayer battle game “King of the Medal”, VR bicycle, mobile VR E-Sports game will also make you addicted! Whether it’s a galactic stroll or drag racing on Fifth Avenue, or being in the same team with Michael Jordan and sweating it out together on the basketball court, AR/VR technology can let your wildest imagination become reality, giving you the most immersive experience.
When football meets fitness, what kind of sparks will fly? From 27 to 29 June, the Health and Fitness Festival is dedicated to building a football/fitness interactive sports area. Live football games will let you experience the excitement of the World Cup, first-hand. Well-known fitness KOLs will teach you exercises and effective training methods.
The second season of the online interactive variety show will kick-off here, displaying the newly integrated form of sports and entertainment.