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Agenda

Content & Media Transformation Summit

Conference
Immersive Content,Connectivity

Date & Time

Thursday, 27 Jun

11:00 - 17:30

Location

SNIEC, Hall N5, Auditorium C

Description

As consumer internet transcended purely functional usage, users turned to digital media platforms for entertainment and distraction. Easy access to a huge volume of high quality content led to a massive shift in consumer expectations. Internet users went from being satisfied with grainy videos and long html webpages to wanting rich, interactive content at zero cost and with no delay. Similar stories can be told of mainstream broadcasters and publishers. The term ‘pivot to video’ has featured across different marketing publications over the past year – intending to describe publishers’ increased focus on producing original video content. There’s no doubt that technology has transformed the way content and media is distributed and consumed – and the audience it serves. However as time has shown, there’s no end to transformation. So what’s next?