中文 Buy Pass

Agenda

Leaders Stage: Leaders in Retail & Commerce

Conference
Industry 4.0,Disruptive Innovation

Date & Time

Friday, 28 Jun

10:00 - 12:00

Location

SNIEC, Hall N5, Leader Stage

Description

Traditionally, the primary measures of retail performance have all been about sales per square foot. The physical stores have now become a marketing tool to provide an experience as well as points of sale. Retailers have had to adopt different thinking about the metrics they use to measure performance. As a consequence, new classes of retailers are emerging. The traditional brick-and-mortar have been replaced by retailers who started online and the evolution of ‘bricks and clicks’. Retailers are seeking to understand the patterns of consumer spending, and how their consumers search, shop and buy in order to devise new retail models. The customer experience has become more important than ever as each retailer is striving to differentiate them-self in a challenging and crowded market.