Jeff Michaud is VP of Client Strategy at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven mobile engagement that delivers substantial value for some of the world’s best brands and retailers.
Jeff has a passion for helping marketers figure out how to stay ahead of the ever evolving mobile landscape and how to insert mobile into their customer's journey to deliver a superior brand experience. Jeff is a founding member of the GSMA RCS Business Messaging Lab, and a passionate advocate of the future of messaging, RCS.