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Speakers

Pete Samara

Pete Samara

Position

Director, Innovation & Digital Technology

Company

Formula 1

Description

With over 20 years’ experience in F1, leading a number of key technical areas such as IT, Electronics, Software, R&D and most recently Digital Delivery & Technology. Pete spearheads a division covering many exciting facets; from delivering the transformation of F1’s digital platforms all the way through to developing new and innovative solutions that facilitate new and exciting content to F1 products.

Pete is passionate about pushing the boundaries of existing technologies in addition to leveraging new technologies, ensuring they achieve real business gain and increase fan engagement in the exciting and challenging environment of F1.