Sheel is Chief Marketing Officer at AAX and is responsible for the development of global marketing and communication strategies, brand management and public relations.
Before joining AAX, Sheel served as a member of the Executive Committee and Global Chief Marketing and Communications Officer for Block.one, managing the global marketing and communications activities of the company, as well as providing strategic direction on the development of the company’s brand, marketing, communications and reputation management across all channels.
Sheel also spent more than a decade at Credit Suisse, where he led Asia-Pacific corporate communications as a Managing Director. In addition to overseeing the bank’s corporate communications across investment banking, private banking and asset management, Sheel was heavily involved in developing Credit Suisse’s flagship Asian Investment Conference.
Prior to Credit Suisse, Sheel led corporate communications for Asia-Pacific at ING for five years and also worked as an Europe-based business correspondent for the South China Morning Post for just under a decade.