VP & Head of Digital Services, Market Area North East Asia
Sinisa Krajnovic is Vice President and Head of Digital Services (DGS) in Market Area North East Asia (MNEA) at Ericsson. He is responsible for Ericsson Digital Services business in Mainland China, Hong Kong, Macau, Taiwan, Japan, and South Korea. Business Area Digital Services offers product, services, and end- to-end solutions to service providers and enterprises in areas such as 4G and 5G-ready core network, OSS/BSS, NFV/SDN, cloud infrastructure, digital transformation, IoT, and big data analytics. He currently lives and works in Beijing, China.
Krajnovic is Director at the Board of Directors, Ericsson Taiwan Ltd. Previously, Krajnovic served as Vice President and Head of Development Unit Networks, living and working in Stockholm, Sweden. He led more than 15,000 engineers in the global R&D organization that focuses on technology leadership and the evolution of Ericsson’s hardware and software network products from 2G to 5G.
Sinisa Krajnovic has a long and varied international management background in telecoms, as well as an extensive multicultural experience gained from living and working in Croatia, UK, Ireland, Japan, Hungary, Sweden, and China.
Krajnovic is active in the academic world. He is Professor at the Zagreb School of Economics and Management and Program Director of the school’s General MBA Program. He is Professor at the Luxembourg School of Business and a member of its Advisory Council, and Visiting Professor at the Tsinghua University School of Economics and Management.
He was co-founder and first president of the Croatian branch of the Project Management Institute, the leading global project management association.
Sinisa Krajnovic earned MSc and PhD degrees from the Faculty of Electrical Engineering and Computing at the University of Zagreb, Croatia. He completed several executive development programs, at Columbia University in the US, Cranfield University in the UK, University of Zagreb in Croatia, IMD Business School in Switzerland, and Indian School of Business in India.
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