Sinisa Krajnovic is Executive Vice President and Head of Digital Services in Market Area North East Asia at Ericsson. He is responsible for Ericsson Digital Services business in Mainland China, Hong Kong, Macau, Taiwan, Japan, and South Korea. Business Area Digital Services offers products, services, and end-to-end solutions to communication service providers and enterprises in areas such as 5G Core Networks, OSS/BSS, Cloud Infrastructure, IoT, and Digital Transformation. Since 2018 he lives and works in Beijing, China.
Krajnovic is an experienced Board Member, including both Chairman of the Board role and Board Director role, on various Ericsson local companies and joint ventures boards, as well as on chamber of commerce and business school boards. Previously, Krajnovic served as Vice President and Head of Development Unit Networks in Ericsson, living and working in Stockholm, Sweden. He led more than 15,000 engineers in the global R&D organization that focuses on technology leadership of Ericsson’s hardware and software Radio Access Network products.
Sinisa Krajnovic has a long and varied international management background in telecoms, as well as an extensive multicultural experience gained from living and working in Croatia, UK, Ireland, Japan, Hungary, Sweden, and China.
Krajnovic is active in the academic world. He is Professor at the Zagreb School of Economics and Management in Croatia, and Program Director of the school’s General MBA Program. He is Professor at the Luxembourg School of Business in Luxembourg, and a member of its Advisory Council. Krajnovic is also Visiting Professor at the Tsinghua University School of Economics and Management in China.
He was co-founder and first president of the Croatian branch of the Project Management Institute, the leading global project management association.
Sinisa Krajnovic earned MSc and PhD degrees from the Faculty of Electrical Engineering and Computing at the University of Zagreb, Croatia. He completed several executive development programs, at Columbia University in the US, Cranfield University in the UK, University of Zagreb in Croatia, IMD Business School in Switzerland, and Indian School of Business in India.