Shenzhen InnoVenture Day - Innovation through an International Platform with GSMA & Deloitte
Date: Tuesday, 9 April 2024
Time: 14:00 – 17:00 (GMT+8)
Location: 9/F, China Resources Building, 5001 Shennan Road East, Shenzhen
Shenzhen Greater Bay Area Dual Innovation Center
A Future of Customer First
Since 1995, The GSMA delivers a range of industry programmes, advocacy initiatives and convening events that advance the industry and benefit society. Among these, the MWC Shanghai event stands as a pivotal conduit for in-depth dialogue and collaboration between Chinese and international leaders in the fields of communications and technology. Upholding this tradition, the 2024 Shenzhen MWC Roadshow is set to transcend the confines of a mere industry gathering, evolving into a premier exchange platform for elites from the telecommunications, smart manufacturing, and smart wearable device markets. During this one-day event, participants will have the opportunity to delve into the latest industry trends, explore data-driven market decision-making, and share strategies and experiences for exhibition participation.
| Shenzhen InnoVenture Day - Innovation through an International Platform with GSMA & Deloitte | |
|---|---|
| 14:00 – 14:10 | Welcome Speech Tom Kwok, Southern Region Mainland Managing Partner, Deloitte China Host: Annabelle Yeoh, Head of Event Roadshows, GSMA |
| 14:10 – 14:25 | Presentation: Industry Trends and Future Perspectives An analytical exploration of the cutting-edge trends in smart manufacturing, smart wearable devices, and wireless communication Cheng Zhong, Technology, Media & Telecommunications (TMT) Industry Leader, Deloitte China |
| 14:25 – 14:40 | Presentation: Market Decisions Driven by Data How B2B enterprises can acquire customers more accurately from big data, and how to Maximising the Effectiveness of B2B Exhibiting with Digital Tools from online to offline. Charlie Wu, Director of Solutions Strategy, LinkedIn |
| 14:40 – 14:55 | GSMA Convening the Industry - Exhibition Preview: Strategies for outstanding performance at MWC Shanghai and MWC Barcelona John Xu, MWC Shanghai Sales Director, GSMA |
| 14:55 – 15:10 | Presentation: Sharing the global ecological perspective of DCE (Digital Customer Engagement) and data-driven user experience application practices. Yanlin Liu, Partner Eco-Development Manager, Marketing Services, Amazon Cloud China |
| 15:10 – 15:25 | Presentation: Exploring the digital content ecosystem: reconstructing a new model for brand marketing growth with technological aesthetics Agnes Lee, Head of Brand Strategy, OUTPUT |
| 15:25 – 17:00 | Networking Drinks |
Yanlin Liu, Partner Eco-Development Manager, Marketing Services, Amazon Cloud China
亚马逊云科技中国营销服务合作伙伴生态发展经理，7年品牌全球化营销服务经验，12年整合营销传播服务经验。中山大学传播设计学院研究生校外导师，Design Thinking mentor 、Forrester CXII。
Cheng Zhong, Technology, Media & Telecommunications (TMT) Industry Leader, Deloitte China
Cheng Zhong has over 23 years of experience in extensive consulting services, he possesses expertise in assisting enterprises with their digital transformation by leveraging emerging technology such as cloud, bigdata, and AI, etc. Throughout his career, he has served as the managing partner, advisory partner, and expert of digital transformation for dozens of large TMT industry groups, governments, and public institutes in China. Over the past decades of client engagements, he has accumulated rich experience in digital transformation of large accounts, particularly central state-owned enterprises, and leading private enterprises.
Tom Kwok, Southern Region Mainland Managing Partner, Deloitte China
(TBC)
Charlie Wu, Director of Solutions Strategy, LinkedIn
在B2B 行业深耕多年，拥有B2B数字营销、销售线索跟进至客户关系管理等全链路实战经验，服务超过 300+家中国B2B企业规划全球营销策略，覆盖通信、高科技、制造业及新能源等行业
Agnes Lee, Head of Brand Strategy, OUTPUT
曾任职于耐克中国、希尔顿酒店集团、超媒体集团（原现代传播集团）NOWNESS平台担任市场总监职位，多年深耕于品牌策略、市场营销等领域。
操盘过天才计划国际短片影展、元宇宙建筑双年展等现象级的IP项目。
李月（Agnes Lee）是一位经验丰富的品牌战略专家。拥有法国南特高等商学院市场营销硕士学位以及西班牙EADA商学院国际管理硕士学位，对品牌管理和市场战略有着深入的理解和丰富的实践经验。在过往的工作经历中，李月曾在耐克中国、希尔顿酒店集团、超媒体集团（原现代传播集团）NOWNESS平台担任市场总监、品牌与公关职位，多年深耕于品牌策略、市场营销等领域。同时，她还曾成功操盘过天才计划国际短片影展、元宇宙建筑双年展等现象级的IP项目。李月持续关注与探索数字美学、文化感知力和商业影响力深度融合的全链路整合营销策略。她致力通过市场洞察，运用学科的思维，与面向未来的品牌共同探索与再定义品牌价值。