Speaker Bio
Dr Anna was appointed CEO, International Digital Services (IDS), a new OpCo set up to focus on the international expansion of Singtel’s digital services and solutions, on January 1, 2025.
Anna joined Singtel in December 2020 as Deputy Consumer CEO. She was designated Consumer CEO in April 2021. In July 2023, Anna was designated Deputy CEO of overall Singapore on 1 July 2023, after the Consumer and Enterprise business were combined into one organisation. She then led the Consumer and SME business in Singapore and positioned it to be a leading digital services provider as 5G goes mainstream. Anna was also appointed a Board of Commissioner member of Telkomsel on 1 June 2021.
Before joining Singtel, Anna was the CEO and Executive Director of Smartone, a leading telecommunications company headquartered in Hong Kong. Under her leadership, Smartone was named Best Mobile Carrier by the Communication Association of Hong Kong in 2019. In 2017 Smartone launched Birdie Mobile, which has grown to become one of the best known full digital brands serving the Millennial and tech-savvy market.
Prior to Smartone, Anna headed up Mastercard's operations in Hong Kong and Macau; during her tenure she launched a number of new digital products including Contactless, Apple Pay, Android Pay and Masterpass. She was previously a global partner with McKinsey & Company where she was a co-leader of the Financial Institutional Group and payments practice in Asia.
Anna holds a DPhil (PhD) from University of Oxford and a First-Class Honours degree in Business Administration from the Chinese University of Hong Kong.