5G-A Experience Monetization Terminal Network Business Synergy Industry Salo & Intelligent Telecom Services Roundtable

Welcome to MWC Shanghai 2026, hosted by GSMA. We are pleased to invite you to attend industry forum5G-A Experience Monetization: Device-Network-Business Synergy and Intelligent Telecom Services Roundtable 2026.

The industry salon themed 5G-A Experience Monetization: Device-Network-Business Synergy will be held on the morning of June 25.As experience monetization continues to gain momentum worldwide, the industry is making significant progress in both technological innovation and commercial adoption. End-to-end capabilities for experience awareness, evaluation, and optimization have been established, while new business models and operational approaches are becoming increasingly mature. Looking ahead, the communications industry will further accelerate innovation, broaden ecosystem collaboration, and unlock the large-scale potential of experience monetization.

This forum will bring together industry experts and ecosystem partners to discuss emerging opportunities in the AI-powered era, explore the integration of large models, intelligent agents, and big data technologies into communications networks, and advance the development of the UE Logo ecosystem. Together, we will explore new ways to elevate user experience, capture emerging token-driven opportunities, and open new avenues for traffic value monetization.

Part 1: Opening Remarks

5G-A Experience Monetization: Terminal-Network-Business Synergy

• Welcome speeches

Part 2: Achievement Release

Revamped GoTone and Launch of Offerings for High-Speed Railway Scenarios

• Keynote speeches

• Launch ceremony

Part 3: Ecosystem Development

Discussion on Terminal-Network-Business Synergy and the Terminal-side Technology Roadmap for UE Logo

• Keynote speeches

• Discussion

• White paper release

• Initiative ceremony

Part 4: Technology Innovation

Launch of Innovative Technologies for Experience Monetization

• Keynote speeches

• Launch ceremony

On the afternoon of June 25, you can participate in the Intelligent Telecom Services Roundtable 2026 which is held by the 5G New Calling Task Force (5GNCTF). Global operators, equipment vendors, ecosystem partners, industry leaders, and industry experts will share the latest commercial progress and innovative practices of New Calling, discuss its application scenarios and business models, and jointly promote the orderly and healthy development of New Calling.

New calling represents a significant upgrade to basic calling services, achieved through the integration of operators' networks with cutting-edge technologies such as AI, DC. It can significantly improve communication efficiency, greatly enrich the real-time content transmitted during calls, and provide users with Immersive, interactive, and intelligent immersive calling experiences. It enables digital transformation in various industries, injects new vitality into calling services and business development, brings comprehensive upgrades to business models, and creates new monetization opportunities for calling services.

To build an open, cooperative, and win-win New Calling ecosystem requires the joint efforts of all parties in the industry. We sincerely invite you to participate in this roundtable discussion on the development of New Calling industry, contribute your valuable insights to the orderly development of new calling business and ecosystem, and look forward to meeting you in Shanghai to create a new business blueprint for new calling and build a brighter future for calling services!

Part 1: Standard Progress and Planning

• Keynote

• Open Discussion

Part 2: AI + Telecom service Business Innovation

• Keynote

• Open Discussion

Part 3: Terminals & Ecosystem Partners: Fueling Industry Prosperity

• Keynote

• Open Discussion